MANAGING THE EXPECTATION GRADIENT, PART 3: THE POWER OF SINCERE APOLOGY

This article examines how to apologize when you disappoint others to regain their regard. It also discusses abuses of apology, such as the apology lifestyle, and how to deal with people who refuse to apologize. It outlines the four elements of an adequate apology, and how to structure this interview to optimize the restoration of trust in a relationship.

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